About us

All the beef you purchase from True Pasture Beef is raised by one family. The True Pasture Beef Family has been raising beef for more than 5 generations. Kristi McCune raises cattle with her husband Rusty and her Mother and Father. Over the years, they have learned a few things about raising cattle. Beef cattle do better when you leave them alone. They like space, they like peace, and they like grass;so that is what they are given. True Pasture Beef cattle live in one of two locations; either Central or Southern California, on ranches totaling over 5000 acres. They never use hormones and they do not plant or till the ground. The grass that the cattle eat is the grass that is naturally grown in the area, because they feel cattle and the land take care of themselves if they are managed correctly. Herbicides and fertilizers are never used on the ranch. The cattle fertilize the ground, and the ground feeds the cattle; just like nature intended.
Home Grown, Free Range, Grass Fed and Grass-Finished Beef is a healthy part of any diet. You have a choice as to what food you put in your body. Your body is a direct reflection of that choice. True Pasture Beef's mission is to provide individuals with the power to promote positive social change in the way beef is raised; giving you the opportunity to buy beef that is environmentally sustainable and locally raised. Currently, True Pasture Beef is only available in Central and Southern California. They grow the best quality beef and therefore production is limited.

Kristi, Rusty, Earl and Rhonda are the true foundation of True Pasture Beef. The phone number on this site is Kristi's cell phone, so we can assure you that you are getting the best customer service possible. This is a family run farm and business, no corporation or group, just us, selling our grass fed beef. Contact us and you will see why we are different and why we are True Pasture Beef.